Raj Persaud suggests that sustained happiness at the personal level is not going to be achieved by many solutions proposed by social scientists, the media and politicians, instead happiness has more to do with personal adjustment and attitude - in other words we have to take personal responsibility for our own well-being. He warns that attempts to manufacture happiness through various state and personal mechanisms in the past have been doomed to failure, because of a fundamental failure to appreciate the elusive and personal nature of sustained long term well-being.

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