Gresham College Lectures

Perfectly unpredictable: Why forecasting produces useful rubbish

• Gresham College

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0:00 | 56:42
At the heart of commerce is the notion that perfect markets aren't predictable, yet great efforts are expended on proving this notion wrong. This contradiction perplexes us as cyberspace's automated and not-so-virtual economies mirror our world, companies deploy innovative incipient trend...

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