Gresham College Lectures
Gresham College has been providing free public lectures since 1597, making us London's oldest higher education institution. This podcast offers our recorded lectures that are free to access from the Gresham College website, or our YouTube channel.
Gresham College Lectures
Beyond price: Trust me, I'm commercial
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Gresham College
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All markets are based on trust. Confidence is everything. Yet investors must take risks, new products and services must be explored, sometimes one needs to trade with strangers. This lecture will explore the role of trust in commerce and power while setting out some early thoughts on the Theory of Influence.