It has been said that if you are not paying for a service, then you are the product, not the customer. To what extent is this true for free software, social networking, and other free IT services and products? If we are the product, are we selling ourselves too cheaply? Who is tracking us, and how? How can we retain control?

The transcript and downloadable versions of the lecture are available from the Gresham College website: http://www.gresham.ac.uk/lectures-and-events/are-you-customer-or-the-product

Gresham College has been giving free public lectures since 1597. This tradition continues today with all of our five or so public lectures a week being made available for free download from our website. There are currently over 1,900 lectures free to access or download from the website.

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